(01)
The Brief
They handed us a pale pink catalogue and said: we need an update.
Yves Morel came in with an outdated visual identity, no digital presence, and printed catalogues that didn't begin to communicate the quality of their product range. The ask started as a refresh. Once we got in the room, it became clear this was a full transformation — strategy, identity, photography, print, digital, and everything in between.
(What we did)
- Brand audit & diagnosis
- Full brand strategy
- Visual identity development
- 500+ product photography shoot
- Print & digital catalogue
- Website design
- Social media content system
(02)
The Diagnosis
The product was exceptional. Nothing about the brand communicated that.
Pale pink catalogues. No social presence. No digital footprint. The product range was over 500 items, each with real quality — but none of that came through in how the brand presented itself. Competitors with inferior products were winning market share because they looked the part and Yves Morel didn't. The gap between the product and its presentation was costing them at every touchpoint.
(What we did)
- Market & competitor audit
- Visual identity audit
- Product photography gap analysis
- Digital presence audit
(03)
The Idea
Every product deserves to be presented at the level it was made.
The identity needed to be rebuilt from the ground up — not refreshed. Strategy first: who is Yves Morel now, what does the brand stand for, who is it for? Then visual identity built from those answers. Then a product shoot of over 500 items, art directed against the new brand. Then a catalogue — print and digital — that made every product look as good as it was. Then a website and a social content system that launched the brand into a market it had been invisible in. Not an update. A transformation.
(04)
What We Built
New strategy. New identity. 500+ products shot. Full catalogue. Website. Social. Everything.
We rebuilt the brand from the ground up: a new strategic foundation, a fully developed visual identity, and then execution at every level. Over 500 products were photographed — art directed against the new brand system — and laid out across a full print and digital catalogue with detailed colour and product specifications. A new website was designed. A social media content system was built. Every touchpoint, every format, treated as a brand moment.
(What we did)
- Brand strategy & positioning
- Logo & visual identity system
- Colour palette & typography
- 500+ product photography (art directed)
- Full print catalogue
- Full digital catalogue
- Website design
- Social media content system
- Posters & point-of-sale materials
- Brand standards guide
(05)
The Result
75,000 followers in year one. From no social presence to market visibility.
Yves Morel launched the new brand and went from zero social media presence to 75,000 followers in under a year. The catalogue became a commercial tool instead of an afterthought. The website established digital credibility. The product photography made what was already excellent finally look excellent. A brand transformation that proved the product had always deserved better presentation.
(What we did)
- 75,000 social followers in year one
- Full brand system live across all touchpoints
- Print and digital catalogue in market
- Website live with full product range
(Start a project)
Let's build
yours.
Every brand we've built started with one honest conversation. Ready to have it?
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